As a result, expectations are high for an event that is all about e-cigarettes, heat-not-burn and cannabidiol (CBD) products, pouches and other smokeless alternatives. To meet these expectations, Messe Dortmund has launched the new EVO NXT industry festival which is making its début on 10 and 11 March at the Palacio de Ferias y Congresos de Málaga (FYCMA) in Málaga, Spain.

Dortmund, 10 March 2023 – Expectations are high for an event that is all about e-cigarettes, heated tobacco and cannabidiol (CBD) products, pouches and other combustion-free alternatives. To meet these expectations, Messe Dortmund has launched the new EVO NXT industry festival which is going to take place from 10 to 11 March at the Palacio de Ferias y Congresos de Málaga (FYCMA) in Málaga, Spain. This is an event where first movers encounter innovative new products and experiment an extensive supporting and entertainment program featuring top international speakers. This mix of information, next-level networking and entertainment ensures a real festival feeling on the sun-kissed shores of southern Spain.

A brave new world across four zones! Deep insights into the world of NGPs
The festival comprises the E-ZONE for e-cigarettes, the HEAT ZONE for heat-not-burn products, the GREEN ZONE for hemp products and the LIKE X ZONE for products such as pouches and other alternative products. “The favourable response from the industry shows that our business festival is being perceived as exactly the modern platform we’ve planned it to be. So it’s with great anticipation that we’re heading to the début in Spain. The NGP industry is set to continue down an exciting path with lots of innovation in the years ahead. The EVO NXT festival will be latching onto these ideas and continuing to evolve,” explained Messe Dortmund’s Exhibition Director, Angelika Bauer.

Supporting programme featuring top speakers
Above all, EVO NXT is characterised by a first-rate supporting programme with keynote talks, speed fire presentations, panel discussions and master-classes. This mix of information and entertainment is designed to provide a deep dive into the world of NGPs, with top international speakers, sought-after experts and highly respected figures in the sector providing a whole range of useful inspiration for this young industry.

Taking the stage at EVO NXT will be, for example, Dr Derek Yach who has built a reputation as one of the foremost experts in global public health through years working for the WHO, leading companies such as PepsiCo and Vitality, investment funds, non-profit organisations such as the Rockefeller and Smoke Free Foundations, and as Professor of Global Health at Yale. Also in attendance is Ciprian Boboi, founder and board member at the Independent European Vape Alliance (IEVA), speaking on “Ongoing vaping regulation in the European Union”.

John Dunne, Director General of the UK Vaping Industry Association (UKVIA) and vaping industry consultant, is on stage in Málaga for a keynote talk and panel discussion, reporting on current developments in the industry with the benefit of his long and extensive experience in the European vaping industry. Two personalities very much on home turf are Alberto Gomez Hernandez from the World Vapers Alliance and vaping influencer Julio Ruades – better known as YouTuber ‘El Mono Vapeador’ – who regularly provides his 500,000+ subscribers with vaping-related news, tests and entertainment and is definitely very much a vaping VIP at EVO NXT. Prof Dr Riccardo Polosa, Director of the Institute of Internal Medicine and Clinical Immunology at the University of Catania in Italy, is also taking part. He is lead scientist at the Centre for Tobacco Research at the University of Catania and Honorary Professor of Medicine at the University of Southampton, and has conducted a long-term study on the health effects of e-cigarettes.

Other speakers and opinion leaders are from the German Association of the Tobacco Industry and Next-Generation Products (BVTE), the World Vapers’ Alliance, American Vapor Manufacturers Tobacco Intelligence and Euromonitor. Special focus on cannabis, the latest legalisation developments and the associated challenges for society, policy-makers and the economy will be provided by people such as scientist Sung-Mi Pyo, journalist Laura Ramos, novel food expert Joscha Krauß, investment expert Nik Faes and laboratory testing expert Kimberly Hesse.

“Putting all these great ingredients together, the result is a wonderfully diverse, high-variety industry festival that’s truly deserving of the name – highlighting trends, showing new products and providing a wealth of industry-specific expertise accompanied by all the entertainment you’d normally associate with a festival. I can’t wait to see how the participants use their time at the event in Málaga. I’m confident that with EVO NXT we’ll succeed in establishing an innovative business forum that’s off the beaten track and offers people every opportunity to drive industry change together in an atmosphere that’s modern and fresh,” concluded Angelika Bauer from Messe Dortmund.

Copyright of picture: Messe Dortmund / Jesús Jiménez Pérez


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